Usability testing is crucial in understanding how people interact with your product and what should be addressed to improve the product experience, increase adoption, build customer loyalty, and drive profits.

Not all usability methods are created equal, and you must define the questions you need answered to select the right method for your study. User testing can take multiple forms and be conducted in a traditional user testing lab in-person or rapidly through remote sessions.

Quality user testing starts with quality participants finding the right fit for your study means wrangling a lot of pieces: defining the target demographic, building a screener, sourcing and vetting, scheduling, compensation and ongoing participant management.

User testing can be conducted on anything that your user will interact with. Testing messaging, concepts, prototypes, websites, apps and products early saves you time, money and helps you release the best products to market.

Just because a company says they can do usability testing, does not mean they are experts in the field. Before partnering with a company, consider their experience, portfolio, usability lab set up, and if they have trained researchers on their team.